Lord Alan Sugar criticized the “satisfied” British who were still working from home, despite Boris Johnson’s explicit call for employees to return to their offices.
The businessman, 73, said that remote workers “enjoy” their time at home and must return to the offices “to return to some kind of normal life.”
The junior host said that “all his business is back” and others should follow suit.
His comments come amid desperate government efforts to persuade Britons to return to their offices amid fears that more street businesses will go bankrupt due to a lack of turnout after the widespread spread of work from home.
Speaking this morning alongside winner Karina Lepore, winner coaching, Lord Sugar said, “These people who like to work from home have become a bit satisfied, I think, quite frankly. All of my businesses are back in business.
Lord Alan Sugar criticized “satisfied” British people still working from home, despite Boris Johnson’s explicit call for employees to return to their offices
Lord Sugar this morning spoke alongside winning trainee Karina Lepore (pictured together)
Addressing people who might be too afraid to return to office space, he said, “ I think there is a fine line of fear and enjoyment, to be honest with you.
‘It’s that easy. What do they fear?
He added: “ I have a factory on the road from here that has 300 people working throughout the epidemic. We have put in place the appropriate processes.
Mr Johnson and his cabinet are increasingly concerned about the impact of continued remote work on the UK economy amid concerns about the future of distressed city centers and cities.
Mr. Johnson told his cabinet last week that “people are going to come back into the office in huge numbers all over our country and that is true too.”
“Little by little, this wonderful country is standing on its feet and recovering from this crisis,” the prime minister said.
But government efforts to reinstate Britons took another blow last week when a poll showed that three-quarters of them want to continue working from home.
His statements come amid desperate government efforts to persuade the British to return to their offices. Pictured: Boris Johnson on Tuesday
A pedestrian passes through shops and food outlets on an empty shopping street in London on August 12th
A pedestrian passes by closed storefronts on an empty London shopping street last month
The lobby at London’s Waterloo Station – one of the capital’s busiest stations – during rush hour, 2 September 2020
Research by Redfield & Wilton Strategies for MailOnline found that 74 percent of those who had been doing their job at home during lockdown would prefer to keep doing it, at least for some time.
There is also widespread distrust in the government’s claims that returning to offices is safe, with 37 percent saying they believed this to be the case, but 40 percent saying it was not.
Lord Sugar – who has previously called for the lockdown measures to be lifted – has said that he “sympathizes” with the government which has presented an “unprecedented situation”.
He said: The second wave is a topic that has been discussed for a long time. All I know is that this government, with which I sympathize, cannot be seen doing anything right with anyone.
This comes amid fears of the bankruptcy of more large commercial companies due to the lack of demand after the widespread spread of work from home. Pictured: London last month
MailOnline research found that 74 percent of those who were at home during the lockdown would prefer to continue doing so, at least for some time.
There is also widespread distrust in the government’s claim that it is safe to return to offices, with 37 percent saying they believed this to be the case but 40 percent saying it was not.
He added: ‘They have obtained an unprecedented position and we are learning as we move forward.
“We were told what to do … let’s get on the bus, just don’t touch your face …”
He said, “ I’m self-centered, focused on my family, and I’m focused on making sure my staff and members of my family are doing the right thing in order to stay safe.
If it lands in Whitehall it will be like a ghost town and that’s because all of the civil servants, they only need half an excuse not to go to work, and we’re paying them by the way.
“The banks are really noisy. They tell people not to come back to work until January.
They are starting to use the pandemic as an excuse to carry out mass layoffs.
He urged employees to “think of young people” who would benefit from an office environment.
He said, “The thing about going back to work is this, when you are in the workplace, you don’t realize during the day how many questions and answers are going on … You don’t realize the interaction that keeps on. Think about young people too.”
Lord Sugar was speaking directly from Beckenham as he opened his second bakery with Mrs. Lepore.
He said, “Today is you put on your suit, put on your clothes and go out.
Lord Sugar joined the winning trainee Mrs. Lepore as they opened a new branch of Dough Artisan Bakehouse in Beckenham on Tuesday.
Store: The businessman joined the budding entrepreneur to open the doors of her second store which includes an in-house bakery and coffee shop.
Dough Artisan Bakehouse is a family run bakery founded by Karina, who still runs the day to day business
We have to get back to some kind of normal life.
“We all know what to do, the right things to do, social distancing, masks and handwashing. We’ve all put that in place now, and if people act reasonably, we can return to normal life again.”
Lord Sugar spoke of the advice he gave Karina during the pandemic: “What drew me to Karina as last year’s winner is that this business has potential.
I’ve always said, “It doesn’t matter what happens in any business climate, the food will always be good.”
I think Karina would agree, even throughout this pandemic, we’ve started Hearne Hill [and it] Messed up, really busy.
Therefore, we were encouraged to open a second branch, which was always on the cards.
In fact, many people have thought to themselves: “What the hell are you investing in a little baker’s store?”
Because it isn’t my idea, and it certainly isn’t [Carina’s] Idea, to be a small baker’s shop. Giggs watch out! We’ll have a lot of branches.
In England, work from home guidelines changed at the start of August.
Workers who were able to work from home have been advised to do so during the lockdown, but are now encouraged to talk to employers about returning to workplaces where it is safe to do so.
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