‘30 Rock ’returns to NBC with a reversal

Ah, “30 Rock,” you missed us.

NBCUniversal has announced the return of the iconic series for what it called a “special Upfront event,” set on Thursday, July 16, on NBC.

The announcement coincided with the revelation of NBC’s TV schedule crash, which could happen during normal times in the middle of an annual meeting of advertisers and network executives in New York called Upfronts.

The one-off, one-hour special film “30 Rock” will reunite the show’s main characters to “celebrate the stories and talents presented in the NBCUniversal 2020-21 television season.”

“We are happy to have this excuse to (remotely) work together again for NBC,” executive producers Tina Fey and Robert Carlock said in a joint statement. “To quote Kenneth Page there are only two things we love in this world, television and everyone.”

Fey, Alec Baldwin, Tracy Morgan, Jane Krakowski, Jack McBrayer and others are expected to attend.

Special programs will be broadcast on USA Network, Bravo, E!, Oxygen, SYFY and CNBC and will be available for streaming on Peacock.

“At NBCUniversal, we are excited to create in advance that reflects a new reality and celebrates our relationship with viewers and advertisers,” added Linda Yaccarino, president of advertising and partnerships for NBCUniversal. “Historically, this event is about the future of programming; this year it’s the future of our industry – a future where we can meet audiences wherever they are, with stories that move them. As the old saying goes … when life gives you a Lemon , give her a host in advance! “

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“30 Rock” aired on NBC from 2006-2013 and won 16 Emmy Awards.

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