According to investor Kevin O’Leary, there is a common thread between successful “Shark Tank” performances on ABC.

“The most important part of the playing field in the tank, the conference room, or the zoom is to get the room’s attention,” he wrote on Twitter on Friday.

For example, O’Leary referred to businessman Achim Shannon, who caught the attention of all the sharks on Friday’s episode of the show by starting his rapping show about his product, a phone accessory called Flipstik.

“It’s a kickstand on demand,” Shannon commented on Flipstik, a reusable adhesive made to attach cell phones to other surfaces for hands-free use. “Sharks, give baby a chance. I’ll make an ROI.” [return on investment] On one hundred thousand dollars. “

After rap, Shannon asked the sharks to invest $ 100,000 in exchange for a 20% stake in his company. Although he hasn’t even revealed details of his business yet, he has already captivated all of the investors.

O’Leary tweeted: “Way to Go Flipstik.”

Mark Coban and Diamond John loved Shannon’s show and described it as “the best rap music we’ve seen” on the show. “It’s a great way to get into the tank,” Barbara Corcoran said in a tweet on Friday.

“His energy is infectious! The best salespeople are always high-energy,” she added.

Thanks to his rap and ringtone, Shannon received offers he might not have otherwise had, because his company hadn’t generated the sales pitch: In about two and a half years, Flipstik made $ 115,000, Shannon told Sharks.

“Your sales are bad,” Cuban said. “You know $ 115,000 [in two and a half years] Appalling. “

Since most Flipstik’s sales have been through brick and mortar retail, Shannon said the Covid-19 pandemic has devastated growth, and he has attended the show to get help selling directly to consumers.

Shannon received offers from O’Leary and Lori Greiner, admiring Shannon as a person.

O’Leary offered $ 100,000 for 20%, which was what Shannon requested, and Greiner offered $ 100,000 for 25%. Cobain was about to make an offer, but Shannon accepted Greener instead.

Rap Shannon did the trick, because in the perfect pitch, “You have to explain exactly what the job is in under 90 seconds,” O’Leary He previously told CNBC Make It. “If you can’t do that, you’ll never succeed.”

Disclosure: CNBC holds the exclusive rights to off-grid cables to “Shark Tank”.

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