Wilmington, Delaware – Bernie Sanders’ presidential campaign is taking advantage of Senator Vermont’s strong support among Hispanics to cement Joe Biden’s position in two states that could be key to the November elections.

“Nuestro PAC” will release a 30-second advertisement on Thursday that will air for two weeks in Nevada and Iowa, two rapidly growing Hispanic states. Backed by a six-figure ad budget, the ad features Hispanic workers from the Sanders campaign saying they worked hard for him during the primaries, “but now we’re with Biden, because Biden has Bernie support.”

“We’ll go to states where Bernie dominated the Hispanic vote to help bolster Biden,” The group’s founder, Chuck Rocha, who was the head of Sanders’ campaign efforts in Spanish society, commented. “In Iowa, getting to Latinos will surprise people … But they are there and we are winning them by a huge margin. The other side of the equation is going to Nevada to empower young Latins.”

The Biden campaign acknowledged that his position among Hispanics needed to be strengthened and he sought to build a coalition of more than 20 constituencies to mitigate it – including seniors, Native Americans and another group that strongly supported Sanders during the primaries and progressives. .

On Tuesday, the Biden campaign launched its own ads in English and Spanish targeting the Spanish community. It is shown on television and digitally in Arizona, Florida and Nevada. Advertisements are also present in states where Hispanic residents do not get much attention but can be critical in elections – Minnesota, North Carolina, Pennsylvania and Wisconsin.

Biden’s other contender in the primaries is the former New York mayor Michael Bloomberg announced a $ 100 million investment in Florida for BidenAfter a poll showed there was less support among Hispanics than Hillary Clinton in 2016.

Rocha’s organization focuses on Sanders’ appeal in the regions where Hispanics have supported him. Sanders won the Nevada primary on a grand scale, and the small and growing Spanish community in Iowa made it to the state of success there.