There’s only just over a week left until Election Day, and Snapchat is reviving one of its most beloved characters, the dancing hot dog, to encourage users to come up with a plan to vote.
Sausage debuted on Saturday’s Snapchat Filter Reel for Vote early todayBut it disappeared after the vacation. The character is scheduled to return for Election Day on November 3, wearing an Uncle Sam-style uniform surrounding a banner calling for users to find the polling site. If the user clicks on the flag, it will be linked to a pre-poll Snap tool that helps users find their polls and learn about issues and candidates on their ballot.
Snap is also reviving the “You Vote” poster filter which also links to the app’s voting plan tool.
In September, Snapchat rolled out a bunch of voting tools for users, including a feature that allows people to register to vote directly in the popular messaging app. Snapchat says it has helped more than 1.24 million users register voters, compared to 2.5 million users on Facebook. But given its popularity among Generation Zs and millennial voters, Snap says it reaches 13-24 years more than Facebook, Instagram and Messenger combined. The company said that of the 100 million Snapchat users, 80 percent are of voting age.
Beyond voting tools, Snapchat plans to continue serving voting news on its Discover page until the election and during the election. The “Update Now” news section on Snap will contain ongoing news updates from partners including ReutersAnd the BloombergAnd and BuzzFeed News.
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