“We deeply apologize to members of the Snapchat community who found this lens offensive,” a Snapchat spokesman told CNN Business. “A diverse group of Snap team members were involved in developing the concept, but the version of Lance who went to live for Snapchatters this morning was not approved under the review process.”
A spokesman added that it is investigating why this error occurred so that it can be avoided in the future.
“We want to be careful not to normalize the numbers across the tech industry, because I think in some cases with everyone posting their numbers, it can feel like acceptance of the state of things,” Murphy said. “These diversity numbers are published internally and we use them as a label to make progress for ourselves, and our team is actually working on the way these numbers are published and represent the progress we at least hope to make for our company.”