“We deeply apologize to members of the Snapchat community who found this lens offensive,” a Snapchat spokesman told CNN Business. “A diverse group of Snap team members were involved in developing the concept, but the version of Lance who went to live for Snapchatters this morning was not approved under the review process.”
A spokesman added that it is investigating why this error occurred so that it can be avoided in the future.
Mark S. Luckie, vocal diversity agent and former Facebook manager, Tweeted
regarding the filter, calling it “interesting” and saying, “Smile to break the chains? Good then.” Other people he called
“deaf tone” on social media.
June 19th is a June 19 holiday, marking the end of slavery in the United States. Many companies have given employees a day off this year after months of demonstrations over the death of George Floyd.
Snapchat has faced criticism in the past for other controversial filters, which cover digital objects and special effects on photos and videos. In 2016, he released Snapchat Bob Marley lens
, Which added dreadlocks and darker skin color, which caused accusations of blackface. different lenses
the same year he had a click, smiling eyes and flushed cheeks, which some users called “yellowface”.
Snapchat’s parent company, snap (SNAP)
, Is a rare tech company that does not publish a public diversity report. In an interview last week, Snap and CTO co-founder Bobby Murphy told CNN Business that the company is working the way it does. The vast majority of the company’s senior management team and board is white.
“We want to be careful not to normalize the numbers across the tech industry, because I think in some cases with everyone posting their numbers, it can feel like acceptance of the state of things,” Murphy said. “These diversity numbers are published internally and we use them as a label to make progress for ourselves, and our team is actually working on the way these numbers are published and represent the progress we at least hope to make for our company.”