Facebook to start labeling state media

The stickers will immediately start appearing on sites belonging to outlets such as state-owned Russia Russia Today and China’s Xinhua. Starting next week, users in the United States will begin to see labels appear on individual posts at these outlets, which will be introduced in other countries over time.

Nathaniel Gleicher, head of security policy at Facebook, told CNN Business in an interview Thursday that the company uses such an approach to let users know more about where their information is coming from.

“We care about the state media combining an agenda that sets the power of the media entity and the strategic support of the state,” Gleicher said. “If you’re reading the coverage of the protests, it’s really important to know who’s writing about it and what their motivation is. The goal is to make sure the public sees and understands who’s behind it.”

A promising image showing how Facebook plans to recognize state-supported media content. Facebook users in the U.S. will soon begin to see state media labels on individual posts.
Facebook first announced plans to release labels in December, but presents the presentation as a state-controlled media house, especially from countries like China and Russia. turbid waters around the coronavirus pandemic and the unrest over the murder of George Floyd at the hands of the police. The state media, especially in China, have take away at recent protests last week, when asked why some U.S. officials praised Hong Kong protesters while criticizing U.S. protesters.
A promising image showing how Facebook plans to recognize state-supported media content. Facebook will start running new stickers and information on state media sites.

Later this summer, Facebook will disable state-controlled media outlets by displaying ads in the United States, “out of abundance of caution” ahead of the U.S. election in November, Gleicher said.

Gleicher said they have no plans to publish ad bans elsewhere because state media is the only form of local news in some regions of the world.

Gleicher said Facebook consulted with 65 experts to create its own criteria for defining media that should be labeled as state-controlled media. These criteria include where the output funding comes from, editorial transparency, ownership structure and management, internal accountability mechanisms, and confirmation of third party independence. The entity can be funded from the state, but is considered independent. Although the initial list of outlets including Chinese CCTV and Xinhua, Russia Today and Sputnik will immediately get the label, Gleicher warned that the list is “dynamic” and will change over time. Entities can also appeal their label.

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In 2018, YouTube started marking videos originating from state-owned financial media, leading to some echo from media outlets like the U.S. government-funded Voice of America, but saying they have a “legislative firewall” that would prohibit interference with reporting.
Twitter does not label state-controlled media, but in August stopped accepting advertising state bodies for newspaper controls.

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