“We know that retail will be a crucial part of our success in China. We are pleased to mark this early milestone within a few months of entering the market,” CEO Ethan Brown said in a statement. “Retail expansion is a natural next step in building our market presence.”
Alibaba is the last longtime partner of Beyond, which has won in mainland China, in a huge market that is considered vital to the growth of the American company.
Beyond also has a new contract with local food distributor Sinodis, which will help the company supply restaurants and caterers in China, Brown says.
Alibaba, for its part, wants to cash in on the growing phenomenon. “We have seen a growing interest in vegetable meat among our customers and look forward to offering more meat products in the future,” Jiayu Zhao, senior director and head of trade at Freshippo, Alibaba’s department that oversees new retail initiatives, said in a statement. .
In addition to being available in stores over cakes, Alibaba will start offering them on its app so anyone who wants to order something at home can deliver them.
The companies plan to expand their partnership in the fall, and from September they will procure burgers at dozens of other stores in Beijing and Hangzhou, they said.