Munroe Bergdorf rocked L’Oreal again, three years after being rejected for commenting on systemic racism

Earlier this month, the British model was accused L’Oreal (LRLCF) hypocrisy after his most famous retail brand, L’Oreal Paris, posted a message on its social media accounts after the death of George Floyd who said “the pronunciation is worth it”.
“Sorry in my language, but I’m very angry. F ** K YOU @lorealparis. You gave me up from the 2017 campaign and threw me at the wolves because I was talking about racism and white supremacy. No duty of care, no thought at all.” , he wrote Bergdorf.

The black and trans model were featured in one of the brand’s advertising campaigns in the UK before it was rejected.

On Tuesday, L’Oreal Paris brand president Delphine Viguier said in a statement to social media that Bergdorf had agreed to serve on the UK Diversity and Inclusion Conference after an “honest, transparent and vulnerable” conversation.

“I regret the lack of dialogue and support the company showed Munroe at the time of the closure. We also needed to do more to create a conversation for change as we are doing now,” Viguier said. “We support Munroe’s fight against systemic racism and as a company we are committed to working to eliminate such systems.”

Reconciliation is the latest example of how protests sparked by Floyd’s death are forcing companies to look sharply at their policies. Floyd died after a Minneapolis, Minnesota police officer used his knee to stab an unarmed black man’s neck into the ground for nearly nine minutes.

Adidas (ADDDF) announced Tuesday that it will fill at least 30% of new positions in America with blacks or Latinxes after hundreds of employees left the North American company’s headquarters in Portland, Oregon, in protest. Twitter (TWTR) and Square make up June 19 (June 19) – a celebration of the end of slavery in the United States – a corporate holiday.

Viguier said in a statement that “3 years ago Munroe felt silenced by the brand, L’Oreal Paris, which had the power to amplify her voice.”

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“I understand much better the pain and trauma behind Munroe’s words and the urgency she felt she was speaking in defense of the Black community against systemic racism,” Viguier said.

Munroe said more companies need to understand their responsibility given diversity and inclusion.

“I hope that this reconciliation is proof that we can all find a way to reject our differences and work together to work for a more progressive, fairer and more equal world,” she said in a statement.

CNN contacted L’Oreal for further comment.

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