Google and Samsung are in discussions for a offer that would give the US tech giant’s solutions extra prominence on Samsung telephones at the expenditure of these from the Korean producer, in accordance to a report by Bloomberg. The deal would reportedly involve advertising and marketing the Google Assistant and the Participate in Keep over Samsung’s personal options.

Samsung is the world’s most important smartphone corporation and by considerably the foremost Android handset maker in the US. While its telephones use Google’s Android running procedure, Samsung has continually tried out to build out an ecosystem of its individual program that operates atop Android, together with the Bixby voice assistant and the Galaxy app retail outlet. Google’s have solutions are nonetheless out there on Samsung’s phones, but Samsung has long gone as considerably as to incorporate devoted buttons on its components in an endeavor to make Bixby the most available choice for consumers.

Google and Samsung have clashed more than the smartphone maker’s Android customizations prior to, and Samsung reportedly agreed to tone down some of its TouchWiz tweaks in 2014. Though it appears like Google even now may not be joyful with what is transpired due to the fact then, Samsung will take some convincing this time. Potential terms of the offer haven’t been disclosed, but as Bloomberg notes, Google has a multi-billion-dollar settlement with Apple to be the default search provider in the Safari browser.

One more twist in this tale is that the news comes as Google is joining other tech giants in attempting to encourage US lawmakers that it isn’t abusing its electricity. The Perform Retail outlet and Google’s required company bundling on Android telephones have obtained heightened antitrust scrutiny, and a offer with Samsung could undermine Google’s argument that the Android platform enables solid competitors.

“Samsung continues to be fully commited to our own ecosystem and solutions,” a Samsung spokesperson tells Bloomberg in a statement. “At the very same time, Samsung carefully works with Google and other companions to provide the finest mobile experiences for our customers.”

“Like all Android gadget makers, Samsung is free of charge to make its individual app retail store and digital assistant,” a Google spokesperson states. “That’s just one of the good attributes of the Android platform. And though we often talk with companions about strategies to boost the consumer practical experience, we have no designs to modify that.”