Amazon aims to start the holiday shopping season early this year.
The company celebrates its two-day anniversary in October this year after the coronavirus pandemic forced it to postpone its sales event from July. It’s the first time Prime Day is in the fall, and Amazon is positioning it as a way to get people to start holiday shopping.
Even before Amazon Advertising On Monday, major retailers said they plan to push shoppers to start shopping this October holiday and offer deals earlier, in the hope of avoiding store crowds during November and December.
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