manzana He wasn’t always a Cupertino giant. Founded in 1976 and a digital leader in the world, it struggled financially in the 1990s; The time he was close to bankruptcy.
The executive train at that time, with Michael Spindler at the helm, did everything to be able to sell the equipment they had developed. One of the many ideas the creative team had was to collaborate with Renault to launch a car with the apple logo.
Does the car have Apple as a manufacturer? not close. To say zero is a lot. The hand of the company that characterizes today with its mobile phones, tablets and computers did not go into the engines, injection, combustion or chassis.
It was about a business relationship in which, through the purchase of a car, I acquired a PowerBook 190 “a MacBook Pro at the time,” he recalled. Apple Ambassadorthe medium from which we collect information.
But hey, the truth is, it was 1996 and the company’s petty cash was empty. The company had to be saved somehow.
They succeeded in the end, not with this strategy, but they came out on top. Therefore, this kind of launch remained a curiosity that at some point could be worth a lot of money, for the simple fact of having the Apple logo on a Renault.
The lucky heir to Renault / Apple
Renault put the Apple logo on its Clio S (Sport). The fleet was not large, but copies were sold. It was not uncommon to see them on the street, let alone to find one now.
However, on a forum for Reno fans, he appreciated the Clio S Apple. The user inherited it from his grandfather and was about to send it to the lair. But when he saw the Apple logo and that the car was preserved, he cleaned it, made some improvements and kept it. Enjoy their photos, which we took from AppleSfera.
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