(Prudent Press Agency)---Entiera Releases the Next Generation Marketing Automation Suite

MINNEAPOLIS, MN, January 19, 2010 – Entiera, a leading provider of software-as-a-service marketing automation solutions, today announced the release of Entiera Insight v3.0. The Entiera Insight suite is a comprehensive marketing automation solution that provides customers with the ability to understand their customers and create targeted, timely, cross channel marketing campaigns.



“Enitera Insight v3.0 was built in direct response to our client’s needs,” said Jeff Hassemer, senior vice president of product and marketing for Entiera. “With this release, we have taken another significant step forward in the enterprise marketing management space and provided our clients with the advanced marketing tools that they need.”

• A key feature of this release is the marketing plan module, which enables marketers to build out their entire marketing budget in a simple grid-based form that integrates completely with the campaign management and response allocation engines.

• With the addition of a cross channel response allocation module, clients can now measure both mass media and direct media channels with a single application.

• Key task and workflow improvements have been made, as well as user-requested enhancements to campaign management functionality.

“As the leader in the SaaS enterprise marketing space, innovation is a critical advantage we offer our customers,” stated Entiera CEO Pat O’Halloran. “The significance of this release, coming just four months after our last release, signals our commitment to providing the most comprehensive and innovative marketing suite available.”

About Entiera
Entiera is the premier provider of the industry’s first On Demand Marketing Platform. As a leading software-as-a-service marketing automation provider, Entiera drastically reduces total ownership costs and deployment times versus traditional marketing solutions. The comprehensive Entiera suite offers campaign management and automation; event-based marketing, marketing analytics, predictive modeling and direct access to the Marketing Universe, a comprehensive business and consumer prospect database. Entiera was founded in 2005 and is headquartered in Minneapolis, MN with offices in Providence, Denver, London and Bangkok, Thailand. Visit www.entiera.com